Welcome to Hills Balfour Synergy, serving the travel industry


	We like nothing better than finding ways to ensure our clients stand out in an overcrowded market place. The challenges that face the travel industry today mean exploring increasingly sophisticated ways to snare your market. Our unique approach to consumer marketing acknowledges the solid principle of the discipline, stays well ahead of new developments, is at one with the Zeitgeist and embraces technology as the great enabler. We will help you to engage with the consumer on an emotional level, generating approval around a quality product rather than being dogmatic. We facilitate the 'discovery' of products by the consumer as part of their lifestyle choices and, in so doing, develop long-term relationships between clients and the market. Our complete consumer marketing service encompasses: • Integrated Consumer Campaigns: New technology, online and offline marketing combine with new and traditional media to create fully integrated campaigns that deliver incredible results. • 3rd party affinity and brand marketing: Carving new routes into the popular culture beyond the magazine page or television by using our extensive contacts, knowledge and experience. • Research: The often overlooked but always crucial component to any marketing campaign. We don’t gamble on the outcome of our marketing campaign - meticulous planning and research ensures our solutions are based on proof not conjecture. • Publishing: Content is king. Our range of consumer digital publications and websites, using amazing content from our travel clients and brand partners, keep the customer rapt. • Media planning and buying: We deliver targeted, creative and cost-effective campaigns, while delivering insight into how best to integrate with wider marketing and PR activity. • Events: The perfect opportunity to engage consumers and for them to experience the product with all their senses! • CRM – acquisition and retention schemes: It's tough getting customers so we employ the most innovative and cost effective tactics to recruit them - and once we do - we keep them too!